Google Analytics: Marketing on The Web Without Them Is Like Running Through The Dark Woods Without A Light!

Use Google’s Tools To Help Guide Your Marketing Efforts So You Don’t Crash Into Any Really Big Trees!

Google Analytics (http://www.google.com/analytics/) is a free service from Google which enables you to track traffic on virtually any web site. Importantly, it can also track web traffic on some social media pages, like Facebook.

Google Analytics also helps track performance of advertising on Google’s Adwords pay per click advertising service. This helps you closely track performance to manage ad buying budgets and individual ad performance.

Analytics is an incredibly powerful and relatively easy way to gain significant visibility into web traffic on your web site. Data in the basic views includes such items as unique visitors, page views and time spent on your site.

Data is tracked and displayed in pre-formatted, easy-to-read graphics and charts and includes such specific details as type of browser used by visitors, their Internet connection speeds, where visitors are located (i.e their geography) and how they arrived at your site (i.e. directly, from a search engine, or from another web site). The breadth and depth of data is impressive and easy to use, digest and maintain over time.

A good way to beginning using Good Analytics is to review some of the basic information and choose what are most important to you. I’d recommend printing out a couple of the key pages, put them in a binder or folder and start to track their changes from week to week or month to month. Then you can start to refine the reports you use, that measure the performance metrics important to you, and even create custom reports including only the data most important to helping you manage your specific marketing efforts.

In no time you will begin spouting off web traffic patterns and metrics and quoting increases in traffic improvements!

Go check out Google Analytics now and let us know if you have any questions or comments about its use. We’d love to hear from you.

Thank you for your continued interest and support.

Erik Bunaes
Endorphin Advisors
5/11/10

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