Web Marketing Strategy – Development, Implementation & Management Services

Endorphin Advisors helps clients develop strategies to drive increased web traffic to their web properties, and then convert visitors into leads, and leads into sales.

We help develop fully-integrated, focused, effective web marketing campaigns, which can be very effective in terms of building brand awareness, driving new web traffic and generating new sales from the web.

We follow a process that helps identify and target a defined segment of potential customers. Then, we create the strategy to broadly market certain information and services to your customers to build awareness and interest, which creates additional web traffic.

Then, we implement strategies to turn visitors into prospects, prospects into leads, and leads into customers, all using a continuous, automated promotional campaign to maintain interest until purchase decision.

Watch the video to find out more from Erik Bunaes of Endorphin Advisors:

If you have any questions, or simply wish to learn a little more about how we might help your business generate more leads and more sales using the web, please don’t hesitate to contact us for a chat.

Call Erik Bunaes at 415.595.6813 today and start growing your sales using the Web!

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Add Web Endorphins and Grow Your Sales

Add Web Endorphins And Grow Your Sales!

Web Marketing Audit & Report

(read press release)

Marketing has always been a fascinating combination of analytical and creative disciplines, and now a third element is added to the marketing mix: Technology.

Get a systematic review of all your web marketing, we offer the Endorphin Advisors Web Marketing Audit & Report.

In this audit, we review ten critical aspects of web marketing and provide a detailed report and score to help you see where you stand with your web marketing, plus areas for potential improvement.  We’ll help you answer the question: “How does my company’s web marketing stack up?”

We deliver to you a detailed, written report summarizing scoring for each of the ten sections, an overall score,  and recommendations for improvement.  Plus, we review this report with you and answer all your questions.

Request a WEB MARKETING AUDIT & REPORT Today!

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Erik Bunaes Earns Certification (with Honors Distinction) in Inbound Marketing

Erik Bunaes Earns Certification (with Honors Distinction) in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program

San Rafael, CA – July 7, 2010 – Inbound Marketing University awards the Inbound Marketing Certification with Honors Distinction to Erik Bunaes of Endorphin Advisors as part of its comprehensive Internet marketing training program. The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor. (Press Release – Bunaes Earns Certification in Inbound Marketing)

This certification acknowledges Bunaes’ proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Bunaes is Principal and President of Endorphin Advisors, a boutique management consulting firm and marketing agency, located in San Francisco, CA.

Bunaes joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program, with only a small fraction receiving the Honors Distinction.

To complete the Inbound Marketing Certification, Bunaes completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam.

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New Web Video About Endorphin Advisors (from Erik Bunaes)

Endorphin Advisors adds new video on its Flagship web site at www.EndorphinAdvisors.com.

In new video, Erik Bunaes, President & Principal, discussing Endorphin Advisors’ services, capabilities, experience, team and web properties.

More videos are on their way.

Thank you for your interest and support.

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Google Analytics: Marketing on The Web Without Them Is Like Running Through The Dark Woods Without A Light!

Use Google’s Tools To Help Guide Your Marketing Efforts So You Don’t Crash Into Any Really Big Trees!

Google Analytics (http://www.google.com/analytics/) is a free service from Google which enables you to track traffic on virtually any web site. Importantly, it can also track web traffic on some social media pages, like Facebook.

Google Analytics also helps track performance of advertising on Google’s Adwords pay per click advertising service. This helps you closely track performance to manage ad buying budgets and individual ad performance.

Analytics is an incredibly powerful and relatively easy way to gain significant visibility into web traffic on your web site. Data in the basic views includes such items as unique visitors, page views and time spent on your site.

Data is tracked and displayed in pre-formatted, easy-to-read graphics and charts and includes such specific details as type of browser used by visitors, their Internet connection speeds, where visitors are located (i.e their geography) and how they arrived at your site (i.e. directly, from a search engine, or from another web site). The breadth and depth of data is impressive and easy to use, digest and maintain over time.

A good way to beginning using Good Analytics is to review some of the basic information and choose what are most important to you. I’d recommend printing out a couple of the key pages, put them in a binder or folder and start to track their changes from week to week or month to month. Then you can start to refine the reports you use, that measure the performance metrics important to you, and even create custom reports including only the data most important to helping you manage your specific marketing efforts.

In no time you will begin spouting off web traffic patterns and metrics and quoting increases in traffic improvements!

Go check out Google Analytics now and let us know if you have any questions or comments about its use. We’d love to hear from you.

Thank you for your continued interest and support.

Erik Bunaes
Endorphin Advisors
5/11/10

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Endorphin Advisors – SlideShare

Endorphin Advisors has a SlideShare account where we post copies of presentations, courses, workshop content and a wide range of other useful information.

Please see our SlideShare account at: http://www.slideshare.net/ebunaes.

Let us know if you have any questions or would like to have us lead a workshop, class or training session on one of the business, strategy, leadership or marketing topics in which we specialize.

Thank you for your support.

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Endorphin Advisors – New One Page Menu of Services

Endorphin Advisors is a management consulting firm and marketing agency.

To easily review the range of services offered by Endorphin Advisors, we have published a new one page menu of services.

See the Endorphin Advisors “News” page to view this summary.

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Get Your Complimentary “Six Month Marketing Action Plan” Today!

Download this valuable, comprehensive workbook by signing up for our monthly email news “The Endorphin Rush.”

Just visit our web site (www.EndorphinAdvisors.com) and enter your email address in the sign up box on our home page. You will receive an email confirmation with a link to your complimentary copy of “The Six Month Action Plan.”

Here is an excerpt from “The Six Month Action Plan”:

In the everyday crunch of business, sometimes it is difficult to take a step back for a high-level view of a marketing strategy. We put it off until tomorrow, a quiet time or until after we put out one last fire.

In the Six Month Marketing Action Plan we have consolidated into a very short, clear workbook a multi-step action plan to guide you along the thought path of creating or refining a marketing plan.

This action plan is designed for the specific needs of small and medium sized businesses as well as individual professionals and entrepreneurs that need to increase their own sales and business development outreach.

This workbook guides you through the fundamental steps of effectively marketing your products or services by:

1. Defining a clearly targeted audience

2. Understanding the alternative choices offered by your competition

3. Creating a compelling message which communicates your offerings benefits

4. Developing a strong demand-generating offer to get your target market to try your product or service.

This workbook also provides an opportunity to define and document your goals for the upcoming six month marketing period.

Then, we give you a month to month action plan to follow to keep you on track toward your goals, as well as a way to gauge and measure your success in your efforts.

Visit www.EndorphinAdvisors.com now and enter your email address for your complimentary copy of “The Six Month Action Plan.”

As always, thank you for your interest and support.

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Why Are Even Those Small Businesses That Think Social Media Will Help Their Business Still Not Using It?

New study shows that many small businesses are not using social media as a component in their marketing mix even though they think it would benefit their businesses.  (See article below).

The question then is, why are these businesses not using social media in their market mix?

1. Is it that they do not have time to do it?
2. Do they not know which tools to use?
3. Do they not know how to use the tools?
4. Do they not understand what – and what not – to say on various social media outlets?
5. Perhaps these folks are too introverted, shy or timid to venture into this social media ocean?

In any event, there is more and more concrete evidence that the use of social media as a component in a business’ marketing mix is worthwhile and useful in making your company, brand and products/services more well-known to a target market.

Let’s hope these folks step up and start dipping a toe into this powerful and fun new ocean of opportunity.

As always, we welcome your feedback and comments.

Thanks for taking the time to read our blog!

Erik

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EMPLOYERS(R) National Poll Finds More than Half of Small Businesses Believe Social Media Presence is Important, but Only 16 Percent Tap its Power

Fifty-nine percent of small businesses currently leveraging social media say it provides value to their business

RENO, Nev., March 31 /PRNewswire-FirstCall/ — The majority of small businesses (52 percent) believe having a social media presence is important for companies, according to the Small Business Opinion Poll commissioned byEMPLOYERS®, America’s small business insurance specialist®. The national poll also reveals that although there are nearly five million small businesses leveraging social media, that figure only accounts for 16 percent of the 29.7 million small businesses in the United States based on figures from the Small Business Administration.

A quick online search of how small businesses can generate value by integrating social media strategies to help grow their businesses yields page after page of useful tips, insights and advice for those looking to boost their marketing and customer-engagement efforts. Social media experts extol the business development benefits of social media platforms like LinkedIn®, Facebook®, Twitter®, and their own Web sites and blogs. As the Internet, e-mail and mobile communications have become widespread in modern society, EMPLOYERS’ small business poll indicates that a relatively low percentage of small businesses are effectively tapping these opportunities. The total still represents a significant critical mass of small businesses at 4.75 million.

Small Business Opinion Poll Snapshot:

• 52 percent believe having a social media presence is important for a company
• 59 percent of small businesses with social media presence say it has provided value to their business
  • 16 percent of all polled have a business account  (representing 4,752,000 based on SBA data)
• 49 percent say that their social media presence has produced advocates for their business
• 65 percent with a social media presence say they actively use it to promote their businesses

EMPLOYERS’ poll also discovered that about 7.7 million small businesses or 26 percent say they are likely to use social media channels to find information on workers’ compensation insurance. And while the percentage figure is relatively low today, 7.7 million small businesses represent a significant business opportunity for insurance providers to engage small businesses on social media platforms. It also illustrates that even though the majority of small businesses believe that having a social media presence is important, many are unaware of the valuable information available to them via social media channels as it relates to business insurance and other subjects relevant to running efficient, successful businesses.

Eight important tips to consider when using social media channels:

1. Be a Good Listener: Once you sift through the social media noise and find the kinds of people with whom you wish to engage, take the time to hear what’s being said before jumping in.
2. Think of Social Media as a Conversation Rather than a Marketing Vehicle: In many respects, social media is like a giant room with millions of people in it, talking about thousands of subjects. Your task is to locate the part of the conversation that matters to you and find a way to participate. And, just like a conversation in the real world, if you bully your way in and try to dominate, people will just turn away.
3. Consider your Objectives: Whether you want to improve awareness of your brand, listen for customer comments about your business, or track what your competitors are up to, it’s important to establish your objectives and focus on them. Social Media can be incredibly time consuming if you approach it randomly.
4. Join the Conversation: You may as well participate, the conversation goes on whether you choose to take part or not. By participating, you get to tell your part of the story.
5. Inform Rather than “Me-form”: When you encounter a post, or series of posts, that you can add value to, do it. But you will do well to think in terms of contributing to the conversation rather than making a blunt sales pitch.
6. Understand your Target Audiences: Knowing the needs and engagement-style of the people you want to connect with will give you a much better chance of having a positive experience with the conversations you join.
7. Practice Makes Perfect: Refining your social media efforts by testing different ways to improve your engagement with agents and small business owners is a smart approach. Social media is definitely not a one-size-fits-all environment. Find what works best for you.
8. Work Smart: By using free tools like HootSuite and Google Alerts, you can set up a fairly sophisticated Internet listening program at virtually no cost.

About the Small Business Opinion Poll

The survey commissioned by EMPLOYERS sampled 500 owners or managers of small businesses with 1-99 employees. Data was collected through telephone interviews during the period November 6 – 17, 2009 at the 95% confidence level. The sample is stratified across business size and industry grouping, including manufacturing/construction, transportation/ communication, wholesale/retail, financial services, or personal/professional services businesses. The survey was conducted by Opinion Research Corporation.

About Employers Holdings, Inc.

Employers Holdings, Inc. (NYSE: EIG) is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select small businesses engaged in low-to-medium hazard industries. The company, through its subsidiaries, operates throughout the United States. Insurance is offered by Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by A.M. Best Company. Additional information can be found at: http://www.employers.com.

Copyright© 2010 EMPLOYERS. All rights reserved. EMPLOYERS® and America’s small business insurance specialist.®are registered trademarks of Employers Insurance Company of Nevada.

SOURCE Employers Holdings, Inc.

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Endorphin Branding Services

1. Brand Consistency Audit

The Brand Consistency Audit is designed for those businesses that already have a full or partial suite of marketing materials in place.

These marketing tools may have been created by different designers, at different times over the course of months or years. There may be differing claims or benefits, inconsistent use of visual elements and/or colors, changing environmental or competitive factors or there may be conflicting information contained across the spectrum of these tools.

Inconsistent, or outright conflicting, information weakens your marketing message, and will create confusion about your brand and the value you provide. Confused customers mean they will shop somewhere else.

We will perform an on-site evaluation of all your existing marketing and brand-related materials and will provide recommendations on how you can make them more consistent with your image or brand.

We will determine which visual elements closely represent the image your business wants to project today, and what can be done to bring all of your marketing materials into alignment.

The Brand Consistency Audit package includes: on-site consulting session, evaluation of existing marketing tools, detailed marketing questionnaire, research of the company, industry, and competitors, written report containing recommendations.

2. Company Branding Package

Do you need a comprehensive marketing package that sets you apart from the competition? Is your current brand outdated or is it just time to breathe some new life into your image? Do your marketing pieces accurately represent your company today?

With our branding package, we can help you harness the power of a strong, clearly-defined company brand that attracts attention to your company and gives your staff renewed energy and excitement.

We begin with an in-depth analysis and discovery session which helps uncover your company and culture, your unique attributes, and what makes you different and exceptional. We listen to your needs, and help highlight your strengths and goals. We then translate this vision into a custom logo, stationery package, brochure, and pocket folder that speaks to your customer. The result: an invaluable suite of powerful and distinctive tools that projects a professional, sophisticated image to your customers.

Packages include consulting session, logo development, one (1) design for business card, letterhead and envelope, 8.5″ x 11″, 4-page brochure, and standard 9″ x 12″ pocket folder.

For clients who desire to take advantage of some of the features of this package, but not the whole offering, customized programs, individually priced, are available.

3. Logo Development Package

A logo should possess all of the following attributes:

1. Be descriptive
2. Be memorable
3. Be unique from competitors
4. Effective without color (black and white only)
5. Be scalable (readable in various sizes and media)
6. Create recognition
7. Communicate product or service’s message and personality
8. Speak to the audience
9. Create credibility

With so many roles and responsibilities, it is important to get the logo just right.

We have a time-tested, clearly-defined process that delivers results in developing powerful logos. Our Logo Development packages include: consulting session, detailed marketing questionnaire, research of the company, industry, and competitors, five (5) initial logo designs, two (2) sets of revisions to one (1) final design, color palette selection, font selection, and final logo file formatted for print and web.

Contact us today and take big, bold steps forward in your branding

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